The White Ribbon Project is a 501(C)3 grass roots campaign set out to change people’s perspective about lung cancer. It’s about building a community where people talk about lung cancer, show they are not alone and are always better and stronger together. The Project was created by Heidi and her husband, primary care physician Dr. Pierre Onda. They started making ribbons in their garage to raise awareness that anyone with lungs can get lung cancer and no one deserves it! Since October 2020, the movement has taken off around the world. Across the US, Canada, EU and beyond, the international lung cancer community people are making ribbons to hand out to lung cancer patients, their caregivers, friends & families, the medical & science communities, including cancer centers and local companies to raise awareness. Thousands of white ribbons have been made and distributed!